How to Design Dynamic Custom Pages in Shopify Using Liquid

Creating a unique online shopping experience is essential to standing out in today’s competitive ecommerce market. Shopify offers a flexible platform for building stores, and one of its most powerful tools for customisation is Liquid, Shopify’s templating language. By using Liquid, you can design dynamic custom pages that update automatically based on your store’s data, giving your customers a personalised and engaging experience.

Dynamic custom pages are web pages that adapt automatically to your store’s content, products, or user behaviour. Unlike static pages, which remain the same until manually updated, dynamic pages can display real-time product collections, promotional banners, or customer-specific content. This makes your store feel more interactive and relevant to each visitor.

Liquid acts as the bridge between Shopify’s backend and your store’s frontend. It allows developers to:

• Pull content from your Shopify store dynamically.
• Display product information, collections, or blog posts automatically.
• Create conditional content based on customer preferences or behaviour.
• Simplify maintenance by reducing the need for manual page updates.

With Liquid, even stores without extensive coding experience can implement dynamic features efficiently, making it an essential part of Shopify development.

1. Set Up a Custom Template

Start by creating a new template in Shopify. Navigate to your theme files and create a .liquid file for your custom page. This template will serve as the foundation for your dynamic content.

2. Pull Store Data Dynamically

Use Liquid tags to fetch content from your store. For example:

{% for product in collections.featured.products %}

  <div class=”product”>

    <h2>{{ product.title }}</h2>

    <img src=”{{ product.featured_image | img_url: ‘medium’ }}” alt=”{{ product.title }}”>

    <p>{{ product.price | money }}</p>

  </div>

{% endfor %}

This snippet automatically displays products from a featured collection without any manual updates.

3. Add Conditional Logic

Liquid allows you to show or hide content based on conditions. For instance, you can display a banner only for logged-in customers:

{% if customer %}

  <p>Welcome back, {{ customer.first_name }}! Check out our exclusive offers.</p>

{% endif %}

4. Style Your Page

Once your content is dynamic, style it with CSS to match your brand. Shopify themes typically come with a stylesheet where you can add custom rules to make your page visually appealing.

5. Test and Publish

Finally, test your dynamic page on multiple devices to ensure it works correctly and looks great. Once satisfied, assign the template to your page in Shopify and publish it.

• Time-Saving: Automatic updates reduce manual work.
• Enhanced User Experience: Customers see relevant and personalised content.
• Increased Engagement: Dynamic pages keep visitors browsing longer, boosting conversions.

Scalability: Easily add new products or collections without redesigning pages.

Designing dynamic custom pages using Liquid allows Shopify store owners to create a highly personalised shopping experience. Leveraging Liquid’s flexibility ensures your store can update automatically, engage customers, and scale efficiently. For businesses looking to implement advanced features and optimise their online presence, partnering with a professional Shopify development agency like KazeDigital can make the process seamless and highly effective.