How to Add Magento 2 Products to Google Merchant Centre

If you want to showcase your products on Google Shopping, you first need to create a product feed for your Magento 2 store and upload it to the Google Merchant Centre.

There are several ways to achieve this. In this guide, we’ll explain all available methods and provide a step-by-step approach to adding Magento 2 products to Google Merchant Centre using a flexible, code-free solution.

A Google Shopping Feed is a product data file containing key attributes such as product title, description, price, brand, and more. Google uses this file to understand your products and display them accurately in search results.

Google Merchant Centre is the platform where you upload, manage, and distribute your Magento 2 product feed. It acts as a bridge between your product data and Google, ensuring your products reach the right audience and maximise visibility.

In short:

• Google Shopping Feed = Your product information file

Google Merchant Centre = The platform to upload and manage your feed.

Before you begin, make sure you have a Google Merchant Centre account.

There are three main approaches, ranging from technical to code-free solutions:

Using a Magento 2 extension is particularly effective, saving hours of manual updates. With a one-time setup, new products are automatically reflected on Google Shopping without the need to repeatedly upload XML files.

Here’s how to generate and maintain your product feed easily using a Magento 2 extension.

Step 1: Generate XML File

1. Navigate to Google Shopping Feed > Configuration in your Magento dashboard.
2. Enter your required details to generate the XML file.
3. Set the frequency for updates and any rule-based conditions.
4. Click Generate Now.

Step 2: Set Google Product Category

1. Go to Catalogue > Categories and open the Google Shopping Feed tab.
2. Assign the appropriate Google product category ID for your categories.
3. For individual products, go to Catalogue > Products > Google Shopping Feed, set the ID, and enable inclusion in the feed.

Step 3: Add Mapping Attributes

1. Navigate to Google Shopping Feed > Attribute Mapping.
2. Click Add New Mapping to include custom fields.
3. The extension automatically maps essential attributes such as SKU, name, description, and images.
4. Save your changes.

Optional: Apply rule-based conditions to include or exclude products or categories via Google Shopping Feed > Feed Rules.

Step 4: Bulk Update Product Status

1. Go to Catalogue > Products and select the items you want to include or exclude.
2. Choose Action > Enable in Google Shopping Feed.
3. Set Yes to include and No to exclude.

Step 5: Upload Product Feed XML to Google Merchant Centre

1. Navigate to Google Shopping Feed > XML Log and download the generated file.
2. In Google Merchant Centre, go to Products > Feeds, click the + button, and upload your XML file.
3. Enter the feed name and choose Manual Upload or Scheduled Fetch.
4. Click Create Feed.

Once uploaded, your Magento 2 products will appear on Google Shopping. You can monitor feed details via the XML Log in your Magento backend.

To attract more shoppers and improve visibility on Google Shopping, focus on the following:

• Use high-quality product images
• Highlight key features in product descriptions
• Leverage customer reviews and ratings as social proof
• Add relevant keywords naturally in titles and descriptions
• Clearly display pricing and discounts
• Show stock availability and additional product details

Optimising these aspects helps your Magento 2 products reach the right audience and convert browsers into buyers.

KazeDigital can help you set up and manage your Magento 2 Google Shopping Feed seamlessly, ensuring your products remain visible, compliant, and up to date.