How to Skyrocket Your Online Sales with SEO, SMM & Performance Marketing
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The competition in the digital space is fierce. Whether you’re selling on Shopify, WooCommerce, or Magento, a great product and a well-designed website aren’t enough. You need targeted traffic, brand visibility, and data-backed ad strategies that convert. At KazeDigital, we help businesses scale online sales by combining three powerful pillars:
đŸ‘‰ Search Engine Optimisation (SEO) đŸ‘‰ Social Media Marketing (SMM) đŸ‘‰ Performance Marketing (Paid Ads)
In this guide, we’ll break down how these strategies work, and how you can use them together to explode your sales growth.
What’s the Difference Between SEO, SMM & Performance Marketing?
Before we dive into strategies, here’s a quick breakdown:
SEO = Attracting free traffic from Google by ranking for relevant keywords. SMM = Building your brand, community, and awareness on platforms like Instagram, Facebook, LinkedIn, etc. Performance Marketing = Paid advertising (Meta Ads, Google Ads, etc.) focused on measurable ROI and sales outcomes.
At KazeDigital, we connect all three to create a powerful Digital funnel.
1. SEO: Build Long-Term Organic Sales
SEO is the foundation of online traffic. If you rank at the top of Google for the right keywords, you attract users who are already looking for your product or service.
KazeDigital’s SEO Growth Formula:
In-depth keyword research based on buyer intent
On-page SEO: titles, meta tags, schema markup
Technical SEO: fast load times, mobile-friendly, error-free
Platform-specific strategy (Instagram for lifestyle, LinkedIn for B2B, Facebook for retargeting)
Community management & DM engagement
Influencer/UGC collaborations
Retargeting ads based on post interactions
SMM supports SEO and paid ads by creating a recognisable, trust-driven brand presence. Fun Fact: 84% of shoppers are more likely to buy from a brand they follow on social media.
3. Performance Marketing: Pay to Win (When Done Right)
SEO and SMM take time. Want fast results? Performance Marketing is your fuel. At KazeDigital , we manage high-ROI paid campaigns across: